A lower price made it popular in mid-sixties beat group-era Britain, but a subsequent shift in fashion and playing styles saw sales suffer and ES-330TD production ceased in 1972. The ES-330 employed significant changes to construction and components that provided a very different performance. It came in dual- ( ES-330TD) and single-pickup ( ES-330T) form with the same twin-cutaway outline and slim depth body as the other Gibson semis. In 1959 the stereo-equipped ES-345 came along, as did the less costly ES-330. Gibson introduced the all-new ES-335 in 1958, soon to be partnered by its more deluxe stablemate, the ES-355.